Monday, December 5, 2016
Sunday, November 13, 2016
STRATEGY
MAKES 2 CHIPS IN 1 PACKET
We always found
assorted nuts in 1 packet, but never found assorted chips in 1 packet. This
could be so rare and interesting to student ( especially ) to pay 1 price but
have 2 types of chips.
-
CHOOSE OWN FAVOURITE CHIPS
Our strategy is to make
the students choose their own chips. So that they can choose whatever chips
that we have to mix.
-
PROMOTE ON SOCIAL MEDIA
We promoted our
products at Instagram. Facebook and spread our advertising via whatsapp.
Nowadays student spend more time by scrolling facebook and Instagram,
communicate through whatsapp. This can make media social can be the main
battlefield for business.
-
TESTER
Most important strategy
if doing food business is the tester. Before buying, students can taste the
chips first, and then choose their favourite chips to buy.
TARGET GROUP
STUDENTS
We offers this
product ( chips ) to our university
students who enjoy these kind of product. This is because the price of these
chips are reasonable and suitable for students who are not have much time to
have a lunch.
LECTURERS
Lecturers who do not
have much time to lunch, rushing to go to a class. This product can be grab and
go chips.
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