Sunday, November 13, 2016

STRATEGY





 MAKES 2 CHIPS IN 1 PACKET
We always found assorted nuts in 1 packet, but never found assorted chips in 1 packet. This could be so rare and interesting to student ( especially ) to pay 1 price but have 2 types of chips.




-          CHOOSE OWN FAVOURITE CHIPS
Our strategy is to make the students choose their own chips. So that they can choose whatever chips that we have to mix.



-          PROMOTE ON SOCIAL MEDIA
We promoted our products at Instagram. Facebook and spread our advertising via whatsapp. Nowadays student spend more time by scrolling facebook and Instagram, communicate through whatsapp. This can make media social can be the main battlefield for business.




-          TESTER

Most important strategy if doing food business is the tester. Before buying, students can taste the chips first, and then choose their favourite chips to buy.


TARGET GROUP



STUDENTS
We offers this product ( chips ) to our  university students who enjoy these kind of product. This is because the price of these chips are reasonable and suitable for students who are not have much time to have a lunch.

LECTURERS
Lecturers who do not have much time to lunch, rushing to go to a class. This product can be grab and go chips.

MOTTO



Coming together is a beginning.
Keeping together is progress.

Working together is success.